slate: the green teaing of america

illustration for an article about the the US marketing of green tea, and doing it in so very many variations.
(note: all that figure drawing is paying off)

If snacks like the Think Green line of “superfood” nutrition bars assure vibrant health, green tea beauty products promise external radiance and inner peace. Oneness with the universe is more or less guaranteed if you begin your day washing with Dove’s calming cumber and green tea soap and spritzing with Elizabeth Arden’s Green Tea Scent, which “imparts a feeling of well-being, revitalizing both body and spirit.” Origins “Perfect World” products are made with increasingly fashionable white tea, which is sort of baby green tea (think baby arugula). According to the company, white tea is “among the most potent antioxidants, anti-agers, anti-stress, anti-smoke, anti-pollution antidotes.” How is it that tea becomes more medically potent as it loses color and flavor? Next in this progression will be an invisible ghost tea with the regenerative properties of fetal stem cells. Scientists may also one day discover that drinking hot water is good for you.

slate: the green teaing of america, by jacob weisberg / cover (looks nice on the slate homepage)

slate: the green teaing of america


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