illustration

what’s online: click if you read this column

is online advertising successful even if not clicked? study suggests that ad impressions are as important, if not more, than click-through rates.

nytimes.com: what’s online, by dan mitchell (login required)

what’s online: click if you read this column

Advertisements
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s