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what's online: frustrating the pirates

anders bylund of ars technica writes about how big media can combat piracy by offering better versions of what piracy offers:

Media piracy will always be with us. But the pirates, Mr. Bylund writes, “can be beaten — it happens all the time — but not primarily by means of legal threats and lawsuits.” Rather, he says: “You subjugate these rebels with the tools of free enterprise. Piracy is just another business model, and the pirates will lose and go away when you come up with a better model.”

nytimes.com: what’s online, by dan mitchell

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